Ad Specifications
Print Specifications
- Supplied material must be Press Ready PDFs.
- All PDFs must be CMYK with no bleed and no trim marks.
- No alterations will be made to supplied PDFs and, if required, new creative material will need to be supplied.
- All fonts must be embedded into PDFs.
- Zero transparency.
- Overprint must be off.
CMYK Set-up
- Resolution – 300 DPI
- Maximum Ink Weight – 230%
- Dot Gain – 30%
All advertisers should apply The Saturday Paper colour settings below to their artwork before uploading to Adsend or Adstream.
Download Colour Settings (.zip)
Delivery
- Print material must be submitted via Adsend or Adstream.
- Booking ID must be referenced upon submission.
- All digital material can be sent directly to Charlotte Byrne, advertising coordinator, on [email protected]
Adsend / Adstream Details
- Publication: The Saturday Paper
- Booking Number: Provided by Schwartz Media
- Website: adsend.com.au / adstream.com.au
Digital
| Ad Unit | Dimensions | File Type | Max File Size | Lead Time |
| App | 768px (w) x 1024px (h) | gif, jpeg or png, html5 | 200kb | 3 Days |
| Billboard | 970px (w) x 250px (h) | gif, jpeg, html5, third party | 100kb | 3 Days |
| Half-Page | 300px (w) x 600px (h) | gif, jpeg, html5, third party | 60kb | 3 Days |
| Leaderboard | 728px (w) x 90px (h) | gif, jpeg, html5, third party | 40kb | 3 Days |
| Mobile Banner | 320px (w) x 50px (h) | gif, jpeg | 15kb | 3 Days |
| MREC | 300px (w) x 250px (h) | gif, jpeg | 40kb | 3 Days |
Premium Roadblocks (desktop/tablet) assets:
Billboard + Half-Page + Leaderboard
Mobile Roadblocks assets:
Mobile banner + MREC
Standard display ad requirements:
- We do not accept Adobe Flash creatives.
- Please provide HTML5 code package instead of Adobe Flash creatives – full details can be referenced in the HTML5 guide below.
- Advertising creative material must not contain flashing / strobing effects and rapid image sequences.
- Animated GIF ads can only loop twice.
- Maximum animation time is 15 seconds (all animation, including loops must stop at 15 seconds).
Digital (EDM Sponsorship)
| Ad Unit | Dimensions | File Type | Max File Size | Lead Time |
| MREC (x3) | 300px (w) x 250px (h) | gif, jpeg | 40kb | 3 Days |
| Sponsorship banner | 300px (w) x 50px (h) | jpeg | 40kb | 3 Days |
Additional requirements:
- Sponsorship banners are required to have a solid background and contain the copy: "Brought to you by [Advertiser]"
- We encourage supplying three different MREC creatives
HTML5
- Each individual creative needs to be its own zip file
- All files need to be in the root folder, no sub-folder allowed
- Must follow W3C standards
- Declare the clickTag variable in your HTML file
- Use the clickTag variable as your click through URL
- No cross-domain scripting allowed
- No local storage or session storage libraries allowed
- Must be SSL compliant