Ad Specifications


Print Specifications

  • Supplied material must be Press Ready PDFs.
  • All PDFs must be CMYK with no bleed and no trim marks.
  • No alterations will be made to supplied PDFs and, if required, new creative material will need to be supplied.
  • All fonts must be embedded into PDFs.
  • Zero transparency.
  • Overprint must be off.

CMYK Set-up

  • Resolution – 300 DPI
  • Maximum Ink Weight – 230%
  • Dot Gain – 30%

All advertisers should apply The Saturday Paper colour settings below to their artwork before uploading to Adsend or Adstream.

Download Colour Settings (.zip)


  • Print material must be submitted via Adsend or Adstream.
  • Booking ID must be referenced upon submission.
  • All digital material can be sent directly to Jack Harris, advertising coordinator, on [email protected]

Adsend / Adstream Details

  • Publication: The Saturday Paper
  • Booking Number: Provided by Schwartz Media
  • Website: /


Ad Unit Dimensions File Type Max File Size Lead Time
App 768px (w) x 1024px (h) gif, jpeg or png, html5 200kb 3 Days
Billboard 970px (w) x 250px (h) gif, jpeg, html5, third party 100kb 3 Days
Half-Page 300px (w) x 600px (h) gif, jpeg, html5, third party 60kb 3 Days
Leaderboard 728px (w) x 90px (h) gif, jpeg, html5, third party 40kb 3 Days
Mobile Banner 320px (w) x 50px (h) gif, jpeg 15kb 3 Days
MREC 300px (w) x 250px (h) gif, jpeg 40kb 3 Days

Premium Roadblocks (desktop/tablet) assets:
Billboard + Half-Page + Leaderboard

Mobile Roadblocks assets:
Mobile banner + MREC

Standard display ad requirements:

  • We do not accept Adobe Flash creatives.
  • Please provide HTML5 code package instead of Adobe Flash creatives – full details can be referenced in the HTML5 guide below.
  • Advertising creative material must not contain flashing / strobing effects and rapid image sequences.
  • Animated GIF ads can only loop twice.
  • Maximum animation time is 15 seconds (all animation, including loops must stop at 15 seconds).

Digital (EDM Sponsorship)

Ad Unit Dimensions File Type Max File Size Lead Time
MREC (x3) 300px (w) x 250px (h) gif, jpeg 40kb 3 Days
Sponsorship banner (Post) 728px (w) x 90px (h) jpeg, png 40kb 3 Days
Sponsorship banner (The Saturday Briefing) 300px (w) x 50px (h) jpeg 40kb 3 Days

Additional requirements:

  • We encourage supplying three different MREC creatives


  • Each individual creative needs to be its own zip file
  • All files need to be in the root folder, no sub-folder allowed
  • Must follow W3C standards
  • Declare the clickTag variable in your HTML file
  • Use the clickTag variable as your click through URL
  • No cross-domain scripting allowed
  • No local storage or session storage libraries allowed
  • Must be SSL compliant

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