Ad Specifications

Print



Print Specifications

  • Supplied material must be Press Ready PDFs.
  • All PDFs must be CMYK with no bleed and no trim marks.
  • No alterations will be made to supplied PDFs and, if required, new creative material will need to be supplied.
  • All fonts must be embedded into PDFs.
  • Zero transparency.
  • Overprint must be off.

CMYK Set-up

  • Resolution – 300 DPI
  • Maximum Ink Weight – 230%
  • Dot Gain – 30%

All advertisers should apply The Saturday Paper colour settings below to their artwork before uploading to Adsend or Adstream.

Download Colour Settings (.zip)



Delivery


  • Print material must be submitted via Adsend or Adstream.
  • Booking ID must be referenced upon submission.
  • All digital material can be sent directly to Jack Harris, advertising coordinator, on [email protected]

Adsend / Adstream Details

  • Publication: The Saturday Paper
  • Booking Number: Provided by Schwartz Media
  • Website: adsend.com.au / adstream.com.au




Digital


Ad Unit Dimensions File Type Max File Size Lead Time
Billboard 970px (w) x 250px (h) gif, jpeg, png, html5, or third party 800kb 3 Days
Half-Page 300px (w) x 600px (h) gif, jpeg, png, html5, or third party 800kb 3 Days
Leaderboard 728px (w) x 90px (h) gif, jpeg, png, html5, or third party 800kb 3 Days
Mobile Banner 320px (w) x 50px (h) gif, jpeg, png, html5, or third party 800kb 3 Days
MREC 300px (w) x 250px (h) gif, jpeg, png, html5, or third party 700kb 3 Days


Premium Roadblocks (desktop/tablet) assets:
Billboard + Half-Page + Leaderboard

Mobile Roadblocks assets:
Mobile banner + MREC

Standard display ad requirements:

  • We do not accept Adobe Flash creatives.
  • Please provide HTML5 code package instead of Adobe Flash creatives – full details can be referenced in the HTML5 guide below.
  • Advertising creative material must not contain flashing / strobing effects and rapid image sequences.
  • Animated GIF ads can only loop twice.
  • Maximum animation time is 15 seconds (all animation, including loops must stop at 15 seconds).
  • For all creatives with a white background, a black border of 1—2px is required.




Digital — EDM Sponsorship


Post

Ad Unit Dimensions File Type Max File Size Lead Time
Banner 970px (w) x 250px (h) gif, jpeg 250kb 3 Days
MREC (x2) 300px (w) x 250px (h) gif, jpeg 250kb 3 Days


The Saturday Briefing

Ad Unit Dimensions File Type Max File Size Lead Time
Banner* 300px (w) x 50px (h) png, jpeg 800kb 3 Days
MREC (x5) 300px (w) x 250px (h) gif, jpeg 800kb 3 Days



Additional requirements:

  • We encourage supplying different MREC creatives
  • *Banner for The Saturday Briefing must be a solid background colour




HTML5


  • Each individual creative needs to be its own zip file
  • All files need to be in the root folder, no sub-folder allowed
  • Must follow W3C standards
  • Declare the clickTag variable in your HTML file
  • Use the clickTag variable as your click through URL
  • No cross-domain scripting allowed
  • No local storage or session storage libraries allowed
  • Must be SSL compliant


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